Identity as a declaration of values.What is the foundation’s mission? To provide African children and youths with universal and equal access to education. And the mission of Coobers? To provide the foundation with an identity that can emphasize these goals.

A modern and pioneering branding inspired by and made for the sake of an idea. Let no one think that what is right cannot be fascinating as well.The unconventional yet tasteful identity speaks for itself. It quickly, and permanently, catches the eye of everyone, be it a connoisseur or an art ignoramus - for one can hardly ignore good craftsmanship and style.

Loyalty to the brand’s value system, an inherent and essential element.Style can be a means to convey any idea: social equality, struggle against discrimination, universal access to education, or awareness of one’s rights; a means to present the brand’s character.